Private label
Your brand, made where it should be made
We develop the customer’s own brand end to end. You bring the name and the shelf strategy; we bring the plant that knows how to make that product, and everything between it and your platform.
The project
Four decisions, and the first one governs the other three
1
We choose the plant
Every speciality is made well in one particular place. We start from the plant that masters that product, not from the one with room in the schedule.
2
We set recipe and format
Texture, ageing, weight and units per case are defined against the shelf they are going to: a self-service display is not a bakery kitchen.
3
We design the packaging
From artwork to legal labelling, with the mandatory information settled and the look the brand needs in its category.
4
We produce and deliver
Production scheduled against forecast and delivery to the platform with the cold chain controlled from origin. One point of contact from start to finish.
What it saves you
The brand is yours; the work behind it is ours
No plant to hunt for
We hold the relationship with the plant: language, specifications, incidents and the production calendar.
No bringing it in yourself
Paperwork, transport and refrigeration are part of the same deal. The product arrives at your platform, not at a port.
No compromise on the range
The own brand sits alongside ours and the producers’ own: it fills the gap without duplicating references.
Where it is made
The same plants that make our own brands
There is no separate circuit for the customer’s brand. It is made where we make ours, with the same controls and the same contact at the plant.
Brands and logos belong to their respective owners.
Tell us which gap you want to fill
With the category, the format and a rough volume, we can already start working.